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TAM LE

Digital Marketer & Storyteller

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Marketing

The combination of creativity and analytics is what inspired me to deepen my expertise in marketing. I’m drawn to the ability to understand people, craft meaningful stories, and build connections, which makes marketing incredibly fulfilling for me.

Case Study

GradNet

UX-based strategy for a mentorship platform connecting students with alumni mentors.

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Campaign

Greta Oliver 

Consulting

Motion graphic series to launch GOC's 5th book (Financial Literacy Roadmap).

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Case Study

Special Olympics

Actionable plan to increase UNC Chapel-Hill student engagement with the UNC Special Olympics on campus. 

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Design

Art is my way of communicating without words—a universal expression that bridges cultures and ideas. It’s not only a tool for connection but also a personal outlet that allows me to explore, create, and share my perspective with the world.

Instagram & User Interface

Classmate

Instagram post and UI design for a student-made course scheduling web app.

, providing personalized guidance, networking opportunities, and professional development.

Posters

Vietnam Poster Series

Poster series showcasing Da Nang, renowned for its stunning mountains and beaches.

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Infographic

The Honeybee

Infographic to capture the beauty and importance of the honeybee.

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Photography

Photography is a unique art form that build son the beauty already present in the world. Instead of starting from scratch, it allows me to highlight what I find meaningful—capturing moments and details that showcase the goodness in everyday life.

Da Nang, Vietnam

Essence of Vietnam

Capturing the wonder and warmth of Vietnam that continues to inspire me.

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Chapel Hill, North Carolina

JIA 2025: Folktale

A themed photoshoot to celebrate and promote UNC’s largest cultural showcase.

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Semona, North Carolina

Life in Focus

Appreciating the beauty in life’s smallest moments, a perspective I strive to carry with me every day.

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